Reviving Media’s Future
MBiztech: Your Partner in Media Restructuring & Transformation
Explore Our Blueprint
Reviving Media's Future: MBiztech, Your Partner in Media Restructuring & Transformation
MBiztech: Your Partner in Media Restructuring & Turnaround
Explore Our Blueprint
Reviving Media's Future: MBiztech, Your Partner in Media Restructuring & Transformation
MBiztech: Your Partner in Media Restructuring & Turnaround
Explore Our Blueprint

About Us

MBiztech specializes in building, operating and transforming stressed and underperforming television news channels into sustainable, profitable, and future-ready organizations through a holistic approach of financial restructuring, operational turnaround, content innovation, and digital integration. Our mission is to build profitable, credible, and future-ready media organizations while restoring trust and protecting jobs.

Restructuring & Turnaround

Cost optimization, debt restructuring, and working capital management.

Content & Programming

Ratings-driven strategies, regional content development, and cross-platform integration.

Distribution Optimization

Negotiation with MSOs/DTH/OTT platforms, reducing carriage costs.

Revenue Revamp

Advertising growth, event IP creation, sponsorships, and digital monetization.

Governance & Compliance

Strong frameworks aligned with MIB/TRAI, CSR, and sustainability principles.

Atul Kumar Agrawal

Atul Agrawal is a distinguished media professional with over 27 years of
experience in television journalism. He has held senior editorial positions
with India’s leading news networks including DD News, News18, ETV, Zee
News, News24, Samachar Plus, Voice of India, and India News.

Atul Agrawal being first generation successful entrepreneur in TV media
industry, combines subject expertise with proven leadership in establishing
and profitably managing news channels.

Academically accomplished with MBA, LLB, BJMC, and BSc degrees.

Managing Director and Editor in Chief

Atul Agrawal is a distinguished media professional with over 27 years of experience in television journalism. He has held senior editorial positions with India’s leading news networks including DD News, News18, ETV, Zee News, News24, Samachar Plus, Voice of India, and India News.

Atul Agrawal being first generation successful entrepreneur in TV media industry, combines subject expertise with proven leadership in establishing and profitably managing news channels.

Academically accomplished with MBA, LLB, BJMC, and BSc degrees.

Atul Kumar Agrawal

What We Do

Vision

To be the most trusted partner in media restructuring and turnaround, enabling broadcasters to thrive in a rapidly evolving digital and regulatory environment.

Mission

  • Apply financial prudence and governance frameworks to stabilize struggling media houses.
  • Realign content strategy to audience needs while ensuring regional and digital expansion.
  • Build sustainable revenue models that blend traditional advertising with digital monetization.
  • Uphold journalistic integrity and social accountability as the core of media transformation.

Core Values

Credibility

Restoring trust in media.

Innovation

Innovation

Leveraging digital-first strategies.

Sustainability

Sustainability

Ensuring long-term profitability and resilience.

Accountability

Accountability

Transparent governance for stakeholders.

Trusteeship

Trusteeship

Balancing profit with purpose.

Dharma & Karma

Dharma (Principle):

Uphold the truth, protect voices, and strengthen democracy through credible media.

Karma (Action):

Execute disciplined restructuring — cost optimization, fair governance, and quality content creation.

Together, Dharma and Karma guide every deliverable to ensure media houses serve society responsibly while sustaining business value.

Deliverables

Restructuring Plans:

Tailored turnaround blueprints for channels.

Investor Collaterals:

Decks, brochures, fact sheets, and governance reports.

Content Strategy:

Audience-driven programming and digital monetization models.

Distribution Optimization:

Reduced carriage costs, improved visibility.

Governance Framework:

Compliance, CSR, and transparent stakeholder communication.

Digital Integration:

OTT, FAST channels, and social amplification for reach.

Gallery