MBiztech specializes in building, operating and transforming stressed and underperforming television news channels into sustainable, profitable, and future-ready organizations through a holistic approach of financial restructuring, operational turnaround, content innovation, and digital integration. Our mission is to build profitable, credible, and future-ready media organizations while restoring trust and protecting jobs.
Cost optimization, debt restructuring, and working capital management.
Ratings-driven strategies, regional content development, and cross-platform integration.
Negotiation with MSOs/DTH/OTT platforms, reducing carriage costs.
Advertising growth, event IP creation, sponsorships, and digital monetization.
Strong frameworks aligned with MIB/TRAI, CSR, and sustainability principles.
Atul Agrawal is a distinguished media professional with over 27 years of
experience in television journalism. He has held senior editorial positions
with India’s leading news networks including DD News, News18, ETV, Zee
News, News24, Samachar Plus, Voice of India, and India News.
Atul Agrawal being first generation successful entrepreneur in TV media
industry, combines subject expertise with proven leadership in establishing
and profitably managing news channels.
Academically accomplished with MBA, LLB, BJMC, and BSc degrees.
Atul Agrawal is a distinguished media professional with over 27 years of
experience in television journalism. He has held senior editorial positions
with India’s leading news networks including DD News, News18, ETV, Zee
News, News24, Samachar Plus, Voice of India, and India News.
Atul Agrawal being first generation successful entrepreneur in TV media
industry, combines subject expertise with proven leadership in establishing
and profitably managing news channels.
Academically accomplished with MBA, LLB, BJMC, and BSc degrees.
To be the most trusted partner in media restructuring and turnaround, enabling broadcasters to thrive in a rapidly evolving digital and regulatory environment.

Restoring trust in media.

Leveraging digital-first strategies.

Ensuring long-term profitability and resilience.

Transparent governance for stakeholders.

Balancing profit with purpose.
Uphold the truth, protect voices, and strengthen democracy through credible media.
Execute disciplined restructuring — cost optimization, fair governance, and quality content creation.
Tailored turnaround blueprints for channels.
Decks, brochures, fact sheets, and governance reports.
Audience-driven programming and digital monetization models.
Reduced carriage costs, improved visibility.
Compliance, CSR, and transparent stakeholder communication.
OTT, FAST channels, and social amplification for reach.